COMPANY PROFILE 2026
Shenly MarketingSDN BHD
Retail supply, OEM & ODM manufacturing, and licensed IP merchandise — supplying the retail trade in Malaysia and Singapore for over two decades.
Get in Touch0
Years in retail supplies
0
Years in the IP business
0+
Brands & IPs carried
0–40
New items launched monthly
Our products are sold at
WHO WE ARE
About Shenly Marketing
Shenly Marketing Sdn Bhd has spent 21 years supplying the retail trade in Malaysia and Singapore. What began in general retail supply has grown into a business built on two engines: a licensed intellectual property portfolio developed over the past decade, and an in-house OEM & ODM capability that takes products from concept to shelf for both IP and non-IP lines.
Today we carry over 20 brands and character IPs, launch between 20 and 40 new items every month, and supply across nine retail channels — from hypermarkets and convenience chains to toy shops, furniture retail and cinemas.
WHAT WE DO
Capability
OEM & ODM
A dedicated in-house team for both IP and non-IP products — handling design, specification, sourcing and production through established manufacturing partners.
Licensed IP
Ten years in the IP business, carrying global character franchises alongside specialist collectible and designer toy labels.
Speed to Market
A rolling pipeline of 20–40 new items each month, keeping retail partners stocked with current, trend-relevant product.
21
Years in retail supplies
WHAT WE SUPPLY
Core Product Categories
PORTFOLIO
Brands & Intellectual Properties
We carry and distribute the following brands and character IPs across toys, collectibles, stationery and consumer goods.
Licensed Character IP · 8 franchises
Toy, Collectible & Product Brands · 14 brands
ON THE SHELF
Product Showcase
A sample of live product lines currently supplied through our retail network.
Disney character plush collection
Sanrio collectible figures
Pokémon Trading Card Game tins
SEMBO Block building set
Transformers power banks
MAG rice cooker
NEXON rice cooker
ELO x Disney Winnie the Pooh appliance range
TOP TOY Winnie the Pooh blind-box figures
AreaX x SpongeBob SquarePants building block set
Minions collectible figures
Disney Stitch bed tray table
Disney Stitch night light blind-box display
ELO x Disney Chip 'n Dale appliance range
Pokémon Trading Card Game Mega Evolution tins
WHO WE SUPPLY
Customer Sectors
Our products reach consumers through nine distinct retail channels across Malaysia and Singapore.
Hypermarkets
Our products reach consumers through nine distinct retail channels across Malaysia and Singapore.
Get in TouchAT A GLANCE
Why Partners Work With Us
Breadth
Twelve core product categories under one supplier — from electrical appliances to bedding, stationery and collectibles.
Reach
Nine distinct retail sectors served, giving brands access to the full spread of Malaysian and Singaporean trade channels.
Continuity
Two decades of trading history and long-standing supplier relationships behind every order.
RETAIL FOOTPRINT
Where Our Products Are Sold
Our products reach shoppers through leading hypermarket, supermarket, convenience and specialty retail chains across two markets.
Malaysia
11 chains
Let's work together
We welcome new retail partners, brand collaborations, and OEM & ODM enquiries.
+6012 422 9221
enquiries@ssrtgroup.com
Penang, Malaysia